Amee Modi, a fashion designer from
the city, has almost com pleted her Diwali shopping.
Unlike previous years, this time,
she did her entire shopping from online shopping portals. According to Amee,
the pocket-friendly deals were just too attractive to ignore.
She says, “Diwali is a time for
gifting. The attractive deals offered by online shopping portals ensures that I
can get more for my money. It not only helped me save a lot of money, I was
able to get more stuff for my family members.“ Amee is just one of many who
have discovered the treasure trove of discounts online.
Result: the brick and mortar shops
are feeling the heat of the steep discounts offered by e-tailers like Flipkart,
Snapdeal, Amazon and Infibeam.
Bhaskar Dave, manager of Care an
electronics shop, said, “Previously, all we had to worry about was compete with
physical retailers. But now, online players have also started giving a
competition. To sustain our business and to attract customers to the showroom,
we have to come up with equally attractive discounts.“
