Don't sweat, keep your makeup smudge-free

To dance away nine nights without worrying about their look, Amdavadi women are making a beeline for plastic surgeons and cosmetologists offering permanent makeup, Botox shots

Amee Modi bore extreme pain inflicted by repeated needle pricks for hours on Wednes day. No, the 20-year-old was not suffering from any ailment. It was all done for the perfect look this Navratri. Amee no longer has to worry about smudged kajal, fading lipstick or the sweat melting her look, thanks to permanent makeup, a cosmetic tattooing procedure. In this treatment, a needle inserts colour pigment under the skin at the base of your eyes or over lashes, on the border of your lips or on the lips fully. Colours for kajal and eyeliner come in black, blue and green. Lip colours include a range from pink to maroon.

“During Navratri, everyone wants to look their best. However, dancing is a rigorous exercise and everyone ends up with smudged makeup. So, I opted for permanent makeup that would save me all the hassle. I can dance all nine nights without worrying about my look,“ says Amee.

SURGE IN CLIENTS

There are many others like Amee who are thronging to plastic surgeons and cosmetologists before Navratri. Cosmetologists have seen a surge of more than 50 per cent in the number of customers opting for permanent makeup. “Navratri is the most important festival for Gujaratis. Everyone wants to look flawless, especially girls. Since the past month, there has been a surge in the number of customers opting for skin treatment and permanent makeup,“ said cosmetologist Roopal Patel.

While kajal and eyebrow makeup can last for years, lip colour fades after some months. The price for perma nent kajaleyeliner is around Rs 12,000. Lining the lips costs Rs 15,000 while full lips will lighten your pockets by Rs 22,000. The price of eyebrows depends on its size and thickness and the range begins from Rs 12,000. If you are interested in permanent eyeshadow, you will have to shell out Rs 25,000.

SHORT TREATMENTS

There has been a 20 per cent rise in skin whitening, skin lightening and thread facelift cases before Navratri.However, people opt for more shorttime treatments like skin whitening, skin lightening and thread facelift treatments as Navratri nears. Dr Ayyappan Thangavel, director of cosmetic & plastic surgery, at SAL Hospital said that these treatments take minimum time and give maximum effect in enhancing beauty.

“Through Botox and fillers, people overcome various facial deformations. During festive season, it is natural for people to opt for such treatments to look their best,“ he added.

Ritika Arora, a 25-year-old who had lip augmentation through Juvederm fillers, says, “I am now looking to change the shape of my nose. I want to look my best during Navratri.“

For girls, even boys are opting for these treatments. Dr Mahima Bhatt of Vánama Clinic said youths and middle-aged men seek Botox treatment for glowing skin. “We give them Botox shots in the T-zone area of the face to impart a glow,“ she said. Experts believe the trend of taking selfies drives more youths to seek such treatments.