Philanthropists, government organisations and NGOs
have jumped on to encash the reach and popularity of social media to provide
assistance to patients during medical emergencies. They are also using them to
spread awareness of organ and blood donations.
Hitendra Parmer's relative needed AB+ blood during an
emergency.But it wasn't available in blood banks.Despite several attempts when
he couldn't arrange it, Twitter came to his rescue. Within 30 minutes of
tweeted about it, he received a donor.And throughout the day he kept receiving
calls with offer to help.
