The new iPhone is here. And this
time, using its US strategy, Apple unveiled the iPhone 6 and its big brother
iPhone 6 Plus at the stroke of midnight.Granted that the queues outside stores
were not as long as those usually seen abroad, but scores of Amdavadis bought
enough handsets to make the new launch strategy a success.
Unicorn Infosolutions, an Apple premium reseller at Himalaya Mall, got special permission to keep his store open beyond midnight. Hordes of Apple fanboys lined up outside the outlet which stayed open till 2 am.“People had queued up again by the time we re-opened the store at 10 am to check out the new arrival,“ said a store employee.
Unicorn Infosolutions, an Apple premium reseller at Himalaya Mall, got special permission to keep his store open beyond midnight. Hordes of Apple fanboys lined up outside the outlet which stayed open till 2 am.“People had queued up again by the time we re-opened the store at 10 am to check out the new arrival,“ said a store employee.
SLEEPLESS NIGHT
Pavan Dugar, a 38-year-old
businessman, was one of the first to receive the iPhone 6. “My family members
and I were so excited that we could not sleep a wink. I had pre-ordered the
phone online 7-8 days ago. I used to use the iPhone 5. When I heard the new
phone was coming to India, my wife and I ordered it,“ said Dugar.
At the stroke of midnight,
Infibeam -a city-based shopping portal and authorized iPhone 6 retailer
-delivered 40 phones to customers who had requested immediate delivery.
“We sent our deliverymen to their
homes. When the clock struck 12, they knocked on the door and handed over the
phone to the customer,“ said Shekhar Singh from the portal.
Not just web portals, several
retailers too made arrangements to deliver the smartphone to their customers at
midnight.
Apple N Berry, one such supplier
in Paldi, delivered around 50 phones on Thursday night.
Despite the hefty price of the
phone, buyers included many young customers. One of them was Maulik Patel who
received the first iPhone from Apple N Berry. He is a 23-yearold who is
studying interior design ing and handling a business. He bought an iPhone3 and
fell in love with the product. He has bought all versions of the phone released
since then.
Maulik told Mirror, “A friend of
mine in the US bought the iPhone 6. I got really excited on seeing it. I pre
booked it and asked the phone to be delivered home. When I received it at
midnight, I felt on top of the world.“
SIZE MATTERS
The iPhone 6 is a 4.7-inch gadget
while the iPhone 6 Plus is 5.5-inch tall. “Their configuration is the same but
Amdavadis seem to prefer iPhone 6. Customers find iPhone 6 more comfortable to
use due to its smaller size,“ said Bhavin Patel, owner of Mobile Store on
Science City Road.
Both online and physical retailers
have seen a surge of 10 per cent in the demand of iPhone 6 than iPhone 5S.“The
demand for iPhone is rising as more and more people can afford it.In the past
two hours, I have sold 10 iPhone 6 today,“ said Akshat Bawisi, head of Apple N
Berry.
According to retailers, Amdavadis
are loving iPhones in gold and grey.
Interestingly, the craze of iPhone
is not limited to urban areas. Singh said, “We received bookings from
semi-rural and rural areas like Himmatnagar, Deesa, Anand and other areas.“
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